9 Simple Steps to take your business online

take your business online
After the COVID times, the business landscape has changed significantly. While the traditional way of doing business is yet to stay, however, there is a significant change in how the business is being done now. Almost all the types of businesses have seen virtues in taking a step towards digitization, and getting their businesses online.

The consumers have now shifted their focus from purchasing offline to purchasing online as well, which is comparatively convenient.

We bring here 9 steps to take your business online, in addition to running your business in a offline traditional way.

  1. Choose the right domain name
    • Choose a Domain name that represents who you are, and what you do.
    • Get the domain name from a good domain name registrar.
  2. Plan your Website
    • Plan exactly what your website should do.
    • Is it for Information? To Inspire? To generate sales leads? To Sell Products & Services?
  3. Pick your designer
    • Choose a good designer who can build a good website that achieves your objectives.
    • Consider these objectives: cost, customization, complexity, time, and ongoing maintenance.
  4. Create valuable content
    • Create valuable content according to your business. Generally, the pages to be built includes Home, About Us, Products/Services, Testimonials, and Contact Us.
    • Have a good Logo, Fonts, Colors, layout, etc.
  5. Get your website found
    • Improve your chances of getting visible on search pages through SEO (Search Engine Optimization).
    • Your content, keywords, image optimization, meta tags, reviews, etc. are important in your search rankings.
  6. Connect with customers on Social Media
    • Social media helps you to build relationships with your customers, build your brand, drive traffic to your website, establish expertise & listen to customer insights.
    • Ultimately, all these activities help you make sales.
  7. Drive traffic to your website
    • Use different mechanisms such as emails, blogs, online communities, run promotions to drive traffic to your website.
  8. Use your website & Emails to Generate leads
    • Include a contact form, sign-up form, email opt-in box in your website. Give a special offer to join the email list. Use Email Marketing to engage with your audience in the email list.
  9. Measure, Improve and Grow
    • Stay Social. Tweak your social media strategy as you gain some experience engaging with followers.
    • Keep your website updated with relevant content and blogs.
    • Track your website’s performance.
    • Take appropriate actions to improve your desired objectives such as driving more traffic, engagement, serving your customers, lead generation & making sales.

Grow your business by staying focussed & following all these 9 steps.

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