Search Engine Optimization
Get found on Search Engine platforms through organic ways & paid ads
Search Engine Optimization
& Search Engine Marketing
Increase your visibility to your potential customers on reputed search engines platforms.
Search Engine Optimization (SEO)
Search Engine Optimization is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. It’s about understanding what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer.
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Organic search results cover more digital real-estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
SEO is also one of the only online marketing channels that, when set up correctly, can continue to pay dividends over time. If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can increase over time, whereas advertising needs continuous funding to send traffic to your site.
Search engines are getting smarter, but they still need our help. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
We deploy the latest tools, strategies, and trends to help you move up in the search engines for the right keywords to get noticed by your prospects. Higher search rankings for the keywords associated with your brand can have a huge impact on the amount of traffic and the quality of traffic that your website receives. In fact, multiple prospects use Google on a daily basis to search for the products and services they require. Our goal is to make your website top the search result rankings when search that is relevant to your service is made.
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on kewords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEM v/s SEO
SEM versus SEO: What’s the difference?
Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Why Choose Safe2Go Digital for SEO & SEM Services?
- Safe2Go Digital provides good result-oriented search engine services (including SEO & SEM) to its clients.
- Our SEO experts focus on marketing and brand exposure as a whole, giving you a complete digital marketing solution.
- The SEO/SEM services and packages offered by us are uniquely tailored for your brand’s specific goals.